ARMELEON
BRANDING
ARMELEON™ is an all-terrain, camouflage, personal clothing brand. ARMELEON manufactures military grade products that focus mainly on camouflage clothing, footwear and gear. Products are customized and tailor made for various terrains, including forests, deserts, and tundra landscapes. The idea here was to incorporate elements from my characteristics, things I like to do, hobbies, and daily life to add personality to the brand. As deliverables, a brand logo, visual style guide, posters, and a mock website design were produced.
B E I N V I S I B L E
Business Card
Logomark
ARMELEON’s purpose is not to challenge nature, but to flow with its current.
Visual Identity development
> ARMELEON uses 100% eco-friendly and sustainable materials for manufacturing products.
> What makes ARMELEON unique is how it integrates modern scientific methods of camouflage into its all-terrain products.
> ARMELEON incorporates military grade protection and durability, making its products long lasting.
> ARMELEON ensures that its products are Lightweight, Water-proof, Resilient, Comfortable and Flexible.
> ARMELEON pays added attention to features incorporating Support, Traction, Stability, Style, Grip and Shock Absorption.
DESIGN GUIDELINES
BANNER ADS
WEBSITE LANDING PAGE
